AI Strategy 21 August 2026 12 min read

10 AI trends already here (and you might be missing them)

Gary Bramnik
Gary Bramnik
Directeur IA externalisé
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10 AI trends already here (and you might be missing them)

I spent 2 hours breaking down a video on the 10 AI trends for late 2026. The kind of content you watch, think "yeah, interesting," and forget 10 minutes later.

But this time, I did something different. I took the 10 trends and cross-referenced them with what I see with my clients, every week.

Result: some trends are noise. Others are already changing the game for SMEs who catch them early.

Here are all 10. Not in theory: with real prices, named tools, and what they change for you right now.


1. The prompt era is over. Agents are here.

For 3 years, we used AI like an enhanced search engine: ask a question, get an answer.

That's done.

Now, you give an agent a goal. The agent has tools, integrations, and it loops. It acts, observes, adjusts, repeats. Until the result is there.

At OpenAI, reasoning token consumption per organization went from 1x to 320x. That doesn't mean people got more curious. It means agents are working in loops, without waiting for you to ask the next question.

What this means for you: if you're still using AI only in Q&A mode, you're missing 80% of what it can do.


2. Agents are going into production. For real.

57% of organizations are already running multi-step agent workflows. 81% plan to expand before end of 2026.

Gartner predicts 40% of enterprises with embedded agents by end 2026, up from under 5% in 2025.

The reason? Three factors converging. Models are better. Costs are dropping (GLM 5.2 at $0.95 per million input tokens). And the tooling keeps improving.

My advice: for every repetitive task in your business, ask yourself "could an agent do this?" Before asking a human. Sometimes the answer is no. Sometimes it's an agent + human hybrid. But the question has to come first.


3. Inference costs are collapsing. And that's where it gets interesting.

The price gap between models is no longer a 2x factor. It's 10x, even 50x.

ModelPrice per million tokens (input/output)
DeepSeek 4.1 Flash$0.12 / —
GLM 5.2 (open source)$0.95 / $3
DeepSeek V4 Pro$0.44 / $0.87
Claude Opus 4.8$10 / $50

DeepSeek V4 Pro at $0.87 output vs $50 for Opus. These models aren't that far apart in performance anymore.

The lesson: stop using the most expensive model for everything. Route 80% of your tasks to an economical model. Keep the premium one for critical debugging, architecture design, and tasks that need deep reasoning.


4. Open source is catching up. Fast.

Benchmarks show open source models are now within 2-5% of closed models.

GLM 5.2 is the open source model everyone is talking about right now. Possibly better than DeepSeek V4 Pro on some tasks.

If the curve holds, by end of 2026 we could see an open source model as good as (or better than) a frontier model.

What this means: if you're still paying $50 per million tokens for tasks an open source model would handle just as well, you're burning budget. AI FinOps is about to become unavoidable.


5. Frontier models are going restricted-access.

A new pattern emerged this summer: the restricted release playbook.

Fable 5 went out to the public. A few days later, a US government restriction: US citizens only. Anthropic pulled it completely. Meanwhile, OpenAI previewed GPT 5.6 Sol alongside Terra and Luna, two less powerful and widely available models. Sol itself? Reserved for a small circle of trusted partners testing the model before its public release.

Translation: every frontier model will now go through a restricted-access phase before general release. The best models will no longer be available to everyone, everywhere, right away.

The reflex: don't build your stack on a model not everyone can access. Today it's here, tomorrow it can disappear or close off. Always have a fallback alternative.


6. The browser battle has started.

ChatGPT Atlas, OpenAI's browser, never really took off. Google is building AI directly into Chrome — and that has better odds, given how many people already use Chrome.

But the real shift isn't the standalone agentic browser. It's the browser built into agentic tools. Codex has its own browser. Claude's desktop app too. Your agent opens a browser and acts inside it while you do something else.

The game-changer detail: Codex's Record & Replay feature. You perform your browser actions once, the tool records them and creates a skill the agent then replays on its own.

What this means for you: list the tasks that require acting inside a browser — client portals, back-offices, competitive research. Those are your next automations.


7. Computer use is going enterprise-grade.

Computer use is no longer a lab demo.

Google's Gemini 3.5 Flash ships screen capture and remote control as native tools. Anthropic's computer use is production-ready for agents logging into third-party portals. And Microsoft Copilot Studio is integrating it across the Microsoft 365 ecosystem.

Concretely: an agent can click, fill forms, navigate your business tools like an employee would.

My advice: if your company runs on Microsoft 365 or you have enterprise Anthropic or Google access, ask your team: which keyboard-and-mouse processes can we delegate to an agent this week?


8. MCP vs direct APIs: the integration war isn't over.

MCP was THE integration standard. Claude, Cursor, Cline were built around it.

Except consensus was never total. In March 2026, Perplexity publicly dropped MCP and went back to direct APIs. Their arguments: tool schemas eat context-window tokens, multi-server authentication creates permanent friction, and advanced features go unused in production.

The direction of travel: agents calling APIs directly, with no intermediary layer. Fewer wasted tokens, more reliability.

If you build AI tools: think direct API before MCP. Your context window will thank you.


9. AI FinOps becomes a discipline.

When Claude Code launched, some companies gave their teams unrestrained token budgets. A few even had leaderboards for the biggest spenders.

Result: runaway invoices.

The trend for the second half of 2026 is a return to reason: cost observability, optimization, measuring the real ROI of AI usage. No more burning tokens unchecked. Every euro spent on AI will have to justify itself, like any other budget line.

The lesson: whoever can measure the real cost of their AI usage will make better decisions than whoever simply has the best model.


10. Software is starting to build itself.

Claude Code, Codex, autonomous coding agents. We've moved from "assisted coding" to "code that moves forward on its own."

One prompt. The agent loops. It tests, fixes, iterates. And it goes much further than before.

Consequence: the barrier to entry for building software is collapsing. Any founder with an idea can build.

But it creates a new problem: if everyone can build, differentiation isn't in the product anymore. It's in distribution.

My take: code is no longer a competitive advantage. The ability to sell, to distribute, to build trust, that is.


What we don't say enough

The real risk isn't missing a trend. It's believing trends stack.

Agents + open source + smart routing = a system qualitatively different from "ChatGPT for everyone."

It's infrastructure. And like any infrastructure, it requires planning, thinking, and support.

The SMEs that will win aren't the ones with the best model. They're the ones that know how to route the right model to the right task.


Want to see what this looks like in your business?

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