Selling AI Agents to Businesses: The Hermes Agent Business Model
The market opportunity: 33 million businesses without AI
Mark Cuban says it better than anyone: the next great integrators will be those who learn to implement AI in businesses. Not researchers. Integrators.
The numbers are stark: 33 million businesses in the US. 30 million are solo entrepreneurs. Millions of businesses with 1-500 employees have no AI budget, no AI expert. And they need it.
The gap is widening. Those who understand these agents now, while it's still early, are building businesses and careers everyone wishes they'd started sooner.
The 3 questions before selling
Before proposing anything, answer these 3 questions:
- What am I selling? — Every build you've created is a product. Choose the one that speaks to you most and whose audience you know.
- How much do I charge? — The prices below are based on what actually works in the market.
- How do I approach prospects? — The approach depends on the offer, but the principle is always the same: show first, sell second.
Offer 1: AI Employee Installation (1,500 EUR)
The simplest and most accessible offer. You install Hermes for a non-technical person. VPS or Mac Mini, Telegram, Slack, memory, Google Workspace. Everything set up in 7 days.
The promise
A 24/7 AI employee who knows your business and grows with you. You never touch the technology.
What's included
- Hermes installation on the client's machine
- Telegram and Slack connection
- Memory configuration (soul + Honcho)
- Google Workspace integration
- 30-minute training
The price
~1,500 EUR setup. Optional monthly retainer for improvements.
The approach
Show your own Hermes in action. The "wow" does the rest. Zero risk for the client if you offer a guarantee: "Set up in 7 days, or I don't charge."
Offer 2: Automated Executive Assistant (500 EUR)
The natural evolution of Offer 1. You add cron jobs, morning briefings, and complete automation.
Target audience
Founders, executives, agency owners — anyone who starts their day with a million emails.
The promise
A morning briefing on your phone at 8am, or you don't pay.
The price
~500 EUR setup. Probably the easiest "yes" in your lineup. Start here, then upgrade to the full offer when the client sees the value.
Offer 3: Premium animated website (250-500 EUR)
An animated website with optimized copy, delivered in 24-48h. The tool: the /goal command with Hicksfield.
The pitch
"A premium site that sells your offer, live in 24 to 48 hours."
The competitive advantage
The client can modify their site instantly via Telegram. No waiting, no dev work. Hermes modifies live.
The price
250-500 EUR per site. Perfect as a lead magnet to land bigger contracts.
Offer 4: Real estate marketing kit (250 EUR/listing)
The most sellable product in real estate. Hermes scrapes listings, generates a complete kit (photos, videos, descriptions), and sends it to the agent.
The strategy
- Offer the first kit for free
- The agent sees the quality
- Propose a subscription for all their listings
- Go upmarket to brokerages (multi-agent contract)
The pitch
"Double the interest on your listing in 7 days with premium visuals."
The price
$250 per listing. Easily scalable with Multica.
Offer 5: Content engine (500-1,000 EUR/month)
Automatic carousels, trend scanning, multi-platform publishing. The client does nothing.
The workflow
- Hermes scans trends
- Writes in the client's voice
- Designs the carousel
- Programs via Blotato
- Automatic publication on Instagram, LinkedIn, TikTok
The approach
First week free. The client sees content appearing. Then the continuation is natural. "I created X pieces of content this week. Want me to continue?"
The price
500-1,000 EUR/month. One of the easiest offers to sell.
Offer 6: Content repurposing octopus (1,000-3,000 EUR/month)
The most leveraged build. 1 video → 30 pieces of content, automatically.
The audience
YouTubers, founders with a channel, content creators.
The promise
"Film once, appear everywhere, every day."
The price
1,000-3,000 EUR/month (high ticket).
The approach
Do the first repurposing for free for a YouTuber you admire. Send them the result. If they like it, they'll sell it. It's the best demo that exists.
Offer 7: AI reel editor (per reel or subscription)
Talking head → subtitled reel, B-roll, clean cut. Actual cost: pennies per reel.
The pitch
"Film these scripts my agent gives you, reel delivered in 24h. No editors needed."
The integration
Natural complement to the content engine offer. You can sell it separately or bundle it.
The price
Per reel (10-50 EUR) or monthly subscription (200-500 EUR).
Offer 8: E-commerce ad factory
Large-scale advertising creatives (images + videos). Hermes manages the entire chain: inspiration research → generation → Facebook Ads management.
The audience
E-commerce, brands, dropshippers.
The pitch
"Fresh creatives continuously, without a designer. Your Hermes generates, tests, and optimizes."
Offer 9: AI community manager (500 EUR/month)
Moderation and support bot in Discord, School, or email. Every member responded to within 24h, in your voice.
The audience
Course creators, community owners.
The pitch
"Every member answered within 24h, in your voice, without you touching your notifications."
The price
500 EUR/month or per incident resolved.
Offer 10: Premium builds
Trading bot with Co-invest, health coach via voice memos, Jarvis Command Center.
The positioning
For people with a larger budget. The main argument: proof by personal example. "Look what my Hermes does for me."
The Jarvis Command Center
The ultimate product for demos. A Mac Mini, a screen, all agents centralized. The "wow effect" lands bigger contracts.
Summary: the offer pyramid
Three levels of complexity and pricing:
Base — Installation (1,500 EUR) → the easy first "yes" Middle — Executive Assistant (500 EUR setup) → automation + retainer Top — Complete AI employee (3,000-5,000 EUR) → full service + team
At each level, you naturally upgrade the client. Start simple, demonstrate value, and the client will ask to move to the next tier themselves.
The most important advice: build your own Jarvis first. Show it. Sell it. The best demo is your own system in action.
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